What is on page optimization vs off-page optimization?

On-page optimization refers to the techniques and strategies used to improve a website’s search engine rankings through activities that occur on the website itself. This includes tactics like optimizing the website’s content, structure, HTML source code, and other technical aspects to make it more search engine friendly.

Off-page optimization, on the other hand, refers to the techniques and strategies used to improve a website’s search engine rankings through activities that occur outside of the website itself. This includes tactics like link building, social media marketing, online reputation management, and other methods that build the website’s authority and credibility.

The main difference between on-page and off-page optimization is that on-page optimization focuses on improving the website’s structure, content, and technical aspects, while off-page optimization focuses on building the website’s authority, credibility, and reputation through external activities.

Both on-page and off-page optimization are important components of search engine optimization (SEO), and they work together to improve a website’s visibility, attract more organic traffic, and ultimately increase the website’s success.