The four main techniques of off-page SEO are:
- Link building: This involves building high-quality, relevant, and authoritative backlinks to your website from other websites. Search engines consider backlinks as a vote of confidence and use them to determine the authority and credibility of a website.
- Social media marketing: This involves building a strong social media presence on relevant platforms, creating engaging content, and promoting it to attract more followers and drive traffic to your website.
- Online reputation management: This involves managing your online reputation by monitoring and responding to customer reviews, comments, and feedback to build a positive online reputation and increase trust.
- Influencer outreach: This involves collaborating with influencers or other authoritative figures in your industry to promote your website and content and attract more traffic and backlinks.
By implementing these off-page SEO techniques, you can improve your website’s visibility, authority, and credibility, leading to higher search engine rankings and increased traffic to your website.