Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic and user behavior. The tool allows website owners to track a variety of metrics, such as the number of visitors, their geographic location, the pages they visit, the time they spend on the website, and the actions they take on the site (such as filling out a form or making a purchase).
Google Analytics can be installed on a website by adding a tracking code to each page. Once installed, website owners can use the tool to gain insights into their website’s performance and user behavior. They can also set up goals and conversion tracking to measure specific actions on the site, such as purchases or form submissions.
Google Analytics also provides a range of reports and visualizations, such as real-time data, audience demographics, acquisition sources, and more. Website owners can use this data to identify areas of their website that need improvement, optimize their marketing campaigns, and track the success of their online initiatives.
In addition, Google Analytics can be integrated with other Google tools, such as Google Ads and Google Search Console, to provide a more comprehensive view of a website’s performance and traffic sources.