Alexa Rank is a website ranking system provided by Alexa Internet, a subsidiary of Amazon. The ranking is based on the estimated traffic a website receives, based on a sample of Internet users who have the Alexa toolbar installed on their browser. The Alexa Rank is calculated using a combination of average daily visitors and pageviews over a rolling three-month period.
A website with a lower Alexa Rank is considered to be more popular and have more traffic than a website with a higher Alexa Rank. However, it’s important to note that the Alexa Rank is not an accurate measure of a website’s actual traffic, as it is based on a relatively small sample size of Internet users and is biased towards sites that attract tech-savvy and web-focused audiences.
Despite its limitations, the Alexa Rank can still provide some value as a benchmarking tool, allowing website owners to compare their site’s performance with that of their competitors. It can also be used to identify potential link building opportunities by looking at the backlink profiles of high-ranking sites in a particular niche or industry.