Pay per click (PPC)

Pay-per-click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC ads appear on search engine results pages (SERPs) and other websites, and they can be targeted to specific audiences based on keywords, location, demographics, and other factors.

PPC advertising platforms, such as Google Ads and Bing Ads, allow advertisers to create and manage their ads, set a budget, and bid on specific keywords or ad placements. The amount that an advertiser bids for a particular keyword or ad placement, along with the relevance of their ad and other factors, determines whether their ad is displayed and where it appears on the page.

One of the advantages of PPC advertising is that it can be highly targeted, allowing businesses to reach users who are actively searching for their products or services. It can also provide a high return on investment (ROI) when managed effectively, as businesses only pay when someone clicks on their ad.

To create effective PPC ads, businesses need to conduct keyword research to identify the terms and phrases that their target audience is searching for. They also need to create compelling ad copy and landing pages that encourage users to click on their ads and take action.

PPC advertising can be a complex and competitive field, requiring ongoing monitoring and optimization to achieve the best results. However, it can be an effective way to drive targeted traffic to a website, generate leads, and increase sales for businesses of all sizes.