Meta tags optimization is the process of optimizing the HTML meta tags on a webpage to improve its visibility and relevance in search engine results pages (SERPs). Meta tags are HTML tags that provide information about the content of a webpage to search engines and website visitors.
The two most important meta tags for SEO are the title tag and the meta description tag.
- Title tag: The title tag is the HTML tag that defines the title of a webpage. It appears in the browser’s title bar and is also used as the main heading in search engine results pages (SERPs). The title tag should include the targeted keywords and accurately describe the content of the page.
- Meta description tag: The meta description tag is the HTML tag that provides a brief summary of the content of a webpage. It appears below the title tag in SERPs and is used to entice search engine users to click through to the website. The meta description should be concise, include the targeted keywords, and accurately describe the content of the page.
Other meta tags that can be optimized for SEO include:
- Meta keywords tag: The meta keywords tag was once used to list the targeted keywords for a webpage. However, search engines no longer use this tag to determine a webpage’s relevance, so it’s no longer necessary to optimize it.
- Canonical tag: The canonical tag is used to indicate the preferred version of a webpage when there are multiple versions of the same content available. Canonical tags can help to prevent duplicate content issues and improve the website’s search engine ranking.
Overall, meta tags optimization is an essential part of any SEO strategy as it helps to improve the visibility, relevance, and click-through rates of webpages in search engine results pages (SERPs).