Long-tail keywords are longer, more specific phrases that are less commonly searched for, but can attract more targeted traffic to a website. These phrases typically contain three or more words and are often more specific than broader, more generic keywords.
For example, a broad keyword like “shoes” might be too generic to attract targeted traffic, while a long-tail keyword like “black leather dress shoes for men” is more specific and likely to attract visitors who are specifically looking for that type of shoe.
Long-tail keywords are beneficial for several reasons:
- Less competition: Long-tail keywords are less competitive than broader, more generic keywords, making it easier for a website to rank for them.
- More targeted traffic: Long-tail keywords attract more targeted traffic because they are more specific and often used by people who are further along in the buying process.
- Better conversion rates: Visitors who find a website using long-tail keywords are more likely to be interested in the products or services being offered, resulting in higher conversion rates.
Long-tail keywords can be identified using keyword research tools that offer suggestions based on a business’s industry or niche. When optimizing content for long-tail keywords, it’s important to use them naturally and not to overuse them in a way that makes the content read unnaturally. By targeting long-tail keywords, businesses can attract more targeted traffic to their website and ultimately increase conversions and sales.